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Dealing with indirect competition - A new perspective for your marketing plan

Dealing with indirect competition – A new perspective for your marketing plan

There are two kinds of competition in every market. Direct competition is practised by professionals of the same kind in an attempt to lock a larger share of the common target market. In the case of Greek ELT it is schools vs schools, publishers vs publishers, distributors vs distributors and so on. Indirect competition is […]

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