Small and medium enterprises throughout Greece keep changing. External factors (financial bottlenecks, new legislation, saturation, financial recycling of the market etc.) force SME owners to approach their customers in a totally different way. These changes are already noticeable and are anticipated to peak within the next 12-18 months. Hyphen SA and the αriston project both […]

The secrets of successful small and medium business succession Intra-family succession is very common in small and medium family businesses around the world and is the backbone of every mature economy, particularly in the wake of the financial crisis. The reason behind this is obvious; even if children coming from a family of entrepreneurs have […]

A business’ success in developing and implementing a strategy for production and exports, does not lie solely in the outcome of its products’ quality or innovation. It requires marketing that is not only limited to advertising and promotion, but also uses a very specific business structure that continually aims to identify and meet the clients’ […]

Since the advent of the current economic crisis, the term “extroversion” has been considered a panacea for Greece’s unfavourable economic conditions. There was much talk about the need to increase exports and reduce imports whilst even greater investment was poured into our national tourism industry, our high quality agricultural products, our raw materials and everything […]

Codex is defined as ‘code’, but in terms of entrepreneurial empowerment, it means that entrepreneurship is woven into people’s DNA, whether they own a business or not. Entrepreneurship exists within the employer–employee relationship since the employer is the employee’s most important client. As such, the employee’s behaviour is governed by the need to adopt entrepreneurial […]

have reached an age where I feel the need to relieve my life from unnecessary burdens, both literally and figuratively. Although I am the President and CEO of a particularly active company, and despite the multitude of issues I have to deal with on a daily basis, I chose to shrink the surface of my […]

Having instructed ROIEDU Business for owners of small and medium-sized businesses for three consecutive years, I’ve come to certain conclusions regarding the benefits. Beyond learning the art and science of running a business, the trainee transforms into a professional businessman, because entrepreneurship is a profession itself. However, which are the main characteristics of professional entrepreneurs? […]

Content marketing is a very popular method of approaching and attracting new customers and clients. However, constant changes in the digital world dictate constant redefinition and updating of the term. The mobile technology “revolution” continually creates new data whilst interactive content dominates all platforms and devices, thus creating the need for properly adapted content. Despite […]

Everything remains well-proportioned in the universe, ranging from natural to human laws. This proportionality cannot be disturbed, so long as human behaviour stays attuned with universal laws and human creations are governed by harmony and sustainability. The same applies to entrepreneurship and enterprises. In the universe, everything that produces, consumes energy; for every effect there […]

What is the value of the personal portfolio? The value of a personal portfolio is enormous, if you consider that in most companies hiring today, the only thing candidates hand over during the interview process is a CV. The CV alone does not provide anything more than the candidate’s story in terms of education, professional […]