The War of the Worlds – "School owners vs Publishers"
A few years ago, when I took my first publishing course back in Oxford, I came across possibly the biggest revelation of all in my ELT career. Creating books had always been, to my knowledge, a long process that required lots of research. Being a salesperson, then a consultant and later a commissioning editor and […]
A few good reasons against known business consultancy in the Greek ELT
After 3 years in the field of business planning and coaching the Greek ELT enterprise I found out that there are still areas that are open to relative interpretation and subject to diverse approaches. Our kind of activity started filling in a gap in the field and then grew and our needs grew as well, […]
A tale of two parallel worlds
In a small Latin American country, in 1947, a major decision had to be made by the unstable local Government. The country had just gained its independence, thus they had to organize a new National Guard. Typhus, diphtheria and malnutrition were wiping out whole local communities. The National Guard, as a specialized army needed healthy […]
Dealing with adults
Since the beginning of our co-operation with schools it has been pretty obvious that the adult students’ issue is rather a painful one. Adult classes are necessary, but at the same time they are problematic for the same reasons throughout Greece. We started our market research focusing on the adult sector and here are some […]
Issues of representation – Your power is your market
Greece has never had a particularly good reputation for collective activity and representation. All professional fields are represented by their chambers and associations but participation and contribution becomes an issue only in times of difficulty or crisis, which in most cases proves to be too late. Besides, everybody wants to be a president, and usually […]
2004 ELT market research: A guide to creating a client benefit map
For the market explorer who is devoted to discovering what parents really consider to be benefits, market research is the only tool required in order to create a client benefit map. A massive ELT market research project, sampling 3,072 parents and adult students from Ierapetra to Orestiada took place during 2004. At the same time, […]
