To date, whenever somebody asked “so what exactly do you do?”, the most natural answer that came out of my mouth is “re-energizing dormant educational businesses”. The influence of seminars I had attended myself was, of course, obvious in this answer. However, the extent of the problem I was coming up against as a consultant […]

I have been working with ELT businesses for a fair while now. My first task is usually to deal with viability issues and, in specific, to encourage ELT businessmen and women to respect the business side of their school, monitor and measure cost centres, manage human resources, ensure their profit margins and market their identity […]

After monitoring a number of school development projects I have realised that there is a word that intimidates the average educator / school owner far more than terms like ‘finances’, ‘business’, ‘profit’, etc. It is the taboo word ‘sales’. When I first started talking about sales to my clients I came across looks of shock, […]

Three years ago I started warning my clients and contacts in the field that we’re moving into a new era as far as the character and needs of the ELT field in Greece are concerned. We had already begun to talk about market saturation, institutional changes in the public sector imposed mainly by the EU, […]

At the end of the academic year insecurity begins to gather about the September to come. Each school owner is thinking about promotional campaigns, numbers of new students, books and educational materials to be adopted, but also about their direct competition; other schools in the neighbourhood, chain branches, private lessons providers and even, sometimes, their […]